ETL - Sue Decker

Sue Decker, President, Yahoo Inc.

Yahoo Strategies
Integrated Search and Display strategies
Yahoo as a Open Platform?
Acquisition of Right Media and Blue Lithium
Display (Page View advertising)
SearchMonkey… mmm…
Yahoo! Buzz: Ecosystem of Users, Publishers, and Advertisers à Digg style voting
Yahoo Monetizing that?? Finally making profits??

Of everything that could be asked, first question is about customer care… and interface of the yahoo email… haha =)

Discussions and Stories about Yahoo the past 2 weeks
Weren’t planning to sell
Board felt that Yahoo! Is in the midst of transformation since December due to development costs, so Microsoft came at the exact right time
Sue was at Berkshire Hathaway on Board meeting, shook Bill Gates’s hand

Pace of Acquisition of Yahoo!
Yahoo! Will continue to acquire things that can integrate into their systems
Not integrating Overture faster causing Google to move faster in Search

Open Social
Yahoo! Will support open social, with a broader approach, with $$ for developers to develop on Yahoo! Instead of on Google

Macroeconomic Environment on Yahoo!’s movements
Ad is 500billion size
Ad is cyclical with economy, especially in traditional
Online ads can figure cost of customer acquisition, so less reduced compared to traditional ads

Alienating User Groups with Voting
Homepage is not automatic, so Buzz doesn’t change the main site immediately. The main editors will make sure quality is there.
Dynamic content serving

Google outsourcing question
Panama and Google only about 20% difference in earnings
Is it worth it to use Google to close it, and use Google, or continue to build

Video Ad Monetization
Video Ads on static content page

Yahoo’s acquisition of Zimbra à EmailInsights from content will provide relevance and allow others to want the experience